Elandra appoints LSY.

Along with a $3.5 million commitment to R&D, Elandra Yachts has appointed Leigh-Smith Yachts as its Queensland dealer.

Images Elandra Yachts

Luxury motoryacht builder Elandra Yachts has announced the appointment of Leigh-Smith Yachts as the company’s exclusive dealers in Queensland and the Northern Territory.

The new dealership joins Elandra dealers in Sydney and Melbourne.

Speaking to a packed gathering of marine journalists on the first day of the Sanctuary Cove International Boat Show in Queensland, Elandra Yachts’  Managing Director, Luke Durman (pictured above with Ryan and Dean Leigh-Smith) said he was delighted that Leigh-Smith Yachts would represent the prestige brand.

“Our companies share a similar culture and the Leigh-Smiths have a long and successful record in the luxury marine industry,” he said.

The Elandra 47 boasts the same dedication to styling and long-range cruising as her predecessor.

According to Dean Leigh-Smith, Elandra is a perfect fit for the dealership.

“I love the style and design of the Elandra,” he said. “Walk-around decks, class-leading finishes and a practical layout that works for experienced boaters are attractive. The fact that this is a true offshore boat and an Australian-built product cap the qualities of this brand.

“Our clients have long experience with boats. They know what they want and Elandra’s ability to provide many custom elements is important to them,” he said.

Leigh-Smith Yachts is based at Sanctuary Cove, just a few kilometres from the Elandra yard in Arundel.

Inside, the attention to detail and refined finishes are evident.

The expanding Elandra dealer network now includes Chris Hills at Australian Boat Sales on Sydney Harbour, Brad and Rick Naan at Image Yachting in southern Sydney and Scott O’Hare at Aussie Boat Sales in Victoria.

Durman said the company was in discussions with high profile dealers in the United States and expect to display a boat at the Fort Lauderdale show in 2016.

He also revealed that the company will commit $3.5 million to research and development over the next two and a half years, adding that the company has already acquired a further 1,000 square metres of floor space at its yard in Arundel on the Gold Coast, which will be dedicated to the R&D team.

Efforts will focus on development of new models, including the Elandra 47 already on the drawing board and a 60-foot plus model. Part of the R&D commitment had already resulted in key refinements on Elandra 53 No 2 that is on display at the Sanctuary Cove International Boat Show.

www.elandrayachts.com

http://www.oceanmagazine.com.au/j/index.php/livenews/1171-elandra-appoints-lsy

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